Why don’t more sellers hit the street armed with spec spots? Yaman Coskun says it is one of the most effective tools that radio uses far...
If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live...
Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions each product...
Bravo to Eric Rhoades and Radio Ink for creating the Radio Wayne award in 1992 and presenting it yearly.
Seth Ressler knows how to make money in podcasting and he tells Jeff Caves that sellers and radio companies could make so much more if they...
So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.
Finding some warm leads is very doable if you consider some of these four steps.
CDW is a Fortune 500 company that believes in audio advertising on multiple platforms. Dean Lamb, the Director of Brand & Sponsorship for the company tells...
Let's not forget to remind our clients of our value as advertising consultants.
From the football field to pitch meetings, Reza Hariri learned that the best way to improve is to think differently about what wasn’t working. Check out...