Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.
We all like to talk about prioritizing clients’ needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and...
Education, research, and creativity help Adam Shifrin bring new partners to Westwood One’s sports properties. iTunes: https://buff.ly/3ysYv3H Spotify: https://buff.ly/3BhdpNE iHeart: https://buff.ly/3J24oK9 Google: https://buff.ly/3z9TJIA Amazon: https://buff.ly/3PBlsJo Jeff...
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with...
Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what...
What can audience research tell us about the stature of sports radio in the audience’s eyes? Larry Rosin has good news for sellers to take to...
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local...
Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did...
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a...
John Goforth left the world of radio sales and found success selling podcasts. Now, his goal is to help others do the very same. iTunes: https://buff.ly/3ysYv3H...