"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."
Nielsen will persist for the "next several months," echoing that the measurement company will fall short of its sample marks.
“We now know that error is tracking towards 60 billion lost TV impressions and $700 million worth of TV ads that marketers couldn’t buy.”
David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges.
"The score uses three different metrics to rank each athletic program."
The media ratings giant is testing 3,000 devices over the next year.
The Indianapolis 500 posted its best ratings in five years with viewership up over 50 percent from the 2020 race.
MSNBC's town hall "Vaccinating America" on May 12 averaged 1.86 million viewers
The weekend "Fox and Friends" co-host is the midst of a week hosting the 7p ET hour
"Will agencies pony up in a pandemic challenged economy? I have my doubts."