"Former FOX Sports executive Patrick Crakes told Steinberg it is largely a no-risk play."
"Yes, it’s an in-motion experiment but it’s working because the production team at ESPN is being allowed to create a live studio show, something ESPN does very very well."
The company has been making a strong push into the sports gambling space over the past few years.
"30 sports media writers, former TV execs, and social media personalities helped draft the Top 30 sports TV shows of all-time"