You create content for the good of the listener. Right now though, everything you do at work has to be done through the prism of "how...
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely)...
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."
We’re live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day so be...
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or offices....