Not every business will have unlimited resources to be able to afford sponsorships directly with NFL, NBA, MLB or NHL teams themselves.
"Waiting until mid-January to hit the ground running is a mistake when it's what you should be doing right now!"
"No sports station eclipsed the $30 million mark, even though WBZ came close."
"Every good pilot needs a good wing man/woman for optimal success."
"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to...
"You cannot put a price tag on authenticity. It’s very rare and hard to find these days."
"A more positive attitude will come over you when you consider what is going right, not wrong."
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.
"Have an official launch party complete with a Last Supper and unveil your incentive program."