"ESPN reported the telecast drew an average of 4.85 million viewers."
"The last thing I want is for my industry to be viewed as sexist, but unfortunately, I think we’ve got a ways to go in that...
The UConn Huskies played a big role in the uptick in viewership. Their Elite Eight matchup against Baylor, which came down to the game's final play,...
"Sportico reports the women’s tournament receives just 15.9% of the NCAA ESPN contract, despite being one of the most-watched events in the deal. So when the...
In the post-game press conference, Baylor head coach Kim Mulkey said she thinks the NCAA should ditch COVID-19 testing now that there are only four teams...
"The home markets of Baylor, Austin and Dallas, registered a 4.4 and a 3.8 respectively."